How Clingy Consulting Hatched (Yes, Like a Penguin Chick)

Clingy Consulting was born accidentally—like all the best ideas—when a former colleague asked for help launching a new business. Then COVID hit, and suddenly everyone started paying attention to customer retention. Brands that had long obsessed over acquisition finally realized: maybe it’s time to shut the exit door before we chase new guests through the front.

With over 20 years in membership sales, loyalty programs, and business ownership, I’ve learned it’s never just about “the thing”—it’s the experience wrapped around it. Hospitality, personalization, and sharp operational execution are what truly drive value.

Our brand might look playful (penguins, anyone?), but our strategies are grounded in hard data and real-world results. We like to say we create “clingy customers”—the kind that stick around because the experience is too good to leave.

Why penguins? Because they embody what we believe in: loyalty, adaptability, resilience, and community. Plus, they’re cute and a little goofy… just like us.

If you're looking for no-fluff, data-backed, human-centered strategies that help your customers stay close and your revenue stay steady, you're in the right place. We get stuff done—with heart, humor, and a touch of cling.🐧🐧