“Consumption is Killing Your Creativity (Put Down the Podcast and Get to Work)”
Let’s be honest: Most of us are drowning in a sea of content we’ll never use. We’ve got 27 tabs open, three digital courses halfway done, a newsletter backlog that could rival the Library of Congress, and somehow... we’re still stuck.
We’ve confused research with movement. Spoiler alert: reading about building a business is not the same as building one.
📉 The Consumption Trap (It’s a Thing)
The average person consumes 34 gigabytes of information per day, according to a study by the University of California, San Diego.
Americans spend over 7 hours per day consuming digital media. That’s more than sleep. Or talking to your kids. Or doing literally anything productive.
The e-learning market hit $399.3 billion in 2022, yet a completion rate of most online courses is under 10%.
We’re learning just in case instead of just in time. And it’s costing us more than money—it’s costing momentum.
🚀 What if you flipped the script?
What if, instead of binging more TED Talks and bookmarking another guru’s 8-step funnel strategy, you just started?
Create before you consume. Make the post. Send the email. Launch the beta.
Build the messy version. You can’t refine something that doesn’t exist.
Use content as seasoning, not the main dish. A sprinkle of inspo, not a buffet binge.
💡 Real Talk from Clingy HQ
I say this as someone who has bookmarked more templates than I’ve launched. Consumption feels safe. Creation feels vulnerable. But vulnerability is where all the juicy stuff lives—growth, innovation, action, results.
So next time you’re tempted to start another “how to scale your biz” YouTube binge, ask yourself:
“Am I learning this to act, or am I just procrastinating with prettier language?”
Then go do the damn thing.
👏 Your To-Do List
Delete 3 unused courses today.
Unsubscribe from that newsletter you haven’t opened since 2022.
Make something, post something, ship something.
Remember: clarity doesn’t come from consuming. It comes from creating.
