Integrity Isn’t Optional, It’s the Whole Damn Job.

I just came back from vacation to discover that a few of my team members have been, let’s say, “creatively interpreting” state selling rules. Cute. But here’s the deal, integrity isn’t a suggestion. It’s the assignment.

I get it. This wasn’t malicious, it was muscle memory. Somewhere along the line, someone probably said, “This is how it’s always been done.” And when that phrase becomes the norm, you end up with habits that feel harmless but cost credibility.

At Clingy Consulting, we talk a lot about retention. But here’s a truth no CRM will tell you: trust is the ultimate retention strategy. If customers, members, or partners can’t trust you, they won’t cling, they’ll run.

Integrity isn’t glamorous. It doesn’t trend. It doesn’t win the sales leaderboard every week. But it builds the kind of culture where you can actually sleep at night.

We’ve all been in those meetings where someone proudly announces a “workaround.” Spoiler: If you have to work around the rules, you’re already in the wrong lane.

Let’s stop glamorizing shortcuts and start celebrating the long game, doing what’s right, even when no one’s refreshing Salesforce.

Because integrity doesn’t slow you down. It keeps you sustainable. And the best part? It never goes out of style.

💡 Because the stickiest customer relationships are built on trust, not tricks.